CXps is the event for those who recognize that CX is (and will continue to be) the differentiator for their firm. This article recaps my conference and key takeaways.
Characteristics of a Marketing Centric A/E/C Firm
As A/E/C firms are beginning to realize that they need to develop their brand and differentiate to win more work and recruit more talent, marketing is being elevated. I share my thoughts on the characteristics of a marketing centric A/E/C firm.
SMART-er Business Goal Setting
It’s often easy to come up with SMART business goals. However, it’s often difficult to gauge whether your SMART goals are also attainable and realistic.
Firm Growth Discussion Starters
Beyond the basic business development and pursuit update meetings, is your firm having regular higher-level strategic planning meetings? Meetings that focus not on the day-to-day or next big pursuit, but rather, on the growth of your firm. In this article, I share some questions to spur growth-focused discussions.