Adobe guru, Julie Shaffer, FSMPS, CPSM, unveils the latest Adobe AI-powered features. She provides an overview of Adobe Firefly, Photoshop’s generative fill, and InDesign’s new style packs. All these Adobe AI advancements will supercharge your creativity while saving you time and effort.
Discover the key to making your AEC marketing and proposal materials accessible and compliant with regulations in this e episode. Learn about crucial elements like heading levels, styles, and alternative text for images, along with incorporating accessibility in InDesign. Don’t miss out on this opportunity to ensure inclusivity in your documents and stay ahead in the ever-evolving AEC industry.
Explore how embracing Visual Storytelling can set you apart from the competition. Uncover the secrets to effectively leveraging visuals to elevate your brand, attract your ideal clients, and make a lasting impact. Gain practical strategies for aligning your images, creating authentic content, and utilizing cutting-edge tools.
Julie Shaffer, CPSM is here with us again to discuss more features of InDesign as well as Scripts, Extensions, and Plugins. Let us help you work more efficiently and make your proposal production easier and faster.
Coming off the heels for her engineering firm’s rebranding efforts, Justine D’Andrea shares the process, insight, and lessons learned from managing this effort.
Julie tells us about two tools we already have that we can use to end the frustrating back-and-forth proposal review cycle. These tools will help you streamline your proposal review process, especially now that we are all working in different places.
In this episode of the Marketers Take Flight Podcast, I am going to be covering proposal content, specifically how to take your proposal content from boring to compelling. I am going to talk about some strategies around persuasion, writing, and how to infuse creativity into your proposals.
We want our proposals to be unique and stand out to put our firm at an advantage. We also want our proposals to clearly communicate why the client should select our firm in a convincing and easy-to-read way. In this article I share five different ways to infuse creativity into your proposals.
In part three of this series, I address the “elephant in the room” when it comes to redesigning your website — schedule and costs.
In this second part of my AEC Firm Website Update series, I get a little more technical. I dig into the differences between design and development, user experience, and more.