Using digital ads, LinkedIn ads, and email campaigns, how can you reach the influencers and decision-makers before the RFP is out? Getting in front of your clients before the proposal is even written isn’t as hard as you might think. In this episode, marketing and BD experts share some ways they have done just this.
![[ModMarketing] Modernizing AEC Marketing](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/06/068-blog.png?resize=670%2C300&ssl=1 "[ModMarketing] Modernizing AEC Marketing")
I am so excited to bring you this brand-new ModMarketing Series! This series will walk AEC marketers through how to modernize their marketing techniques using digital, online, thought leadership, and content marketing strategies. These strategies will help raise your firm’s brand awareness, capture new leads, and eventually drive the growth at your firm.
This one tool can provide your staff and new hires the ability to easily access the marketing information you need, when you need it the most at that proposal crunch time. It sounds so simplistic, but many marketing departments don’t have one. Perryn Olson is going to share how by creating a marketing department handbook has saved his team time, helped with onboarding, and elevated the department status with in the firm.
If you’re not exactly sure what media relations is and how to use this strategy at your AEC firm, then this episode is for. Michelle Calcote King is on the show to talk about how to get started, the content sweet spot, and how to get your expertise published.
Learn about LinkedIn’s newest features and how AEC firms can leverage those in their marketing strategies.
Marketers should be creating high quality content to promote our firm’s expertise and attract ideal clients. But what does that specifically mean? And how can smaller A/E/C firms capitalize on content marketing? This podcast episode shares different types of content, how to develop a process, and resources to make it easier.
Can A/E/C firms really expect to get leads based on their website?
In this episode, I talk to Bryon McCartney who answers this question and many others about our websites and Search Engine Optimization (SEO). Bryon knows that a bad website is going to equal lost opportunities. He walks us through what every website needs to have.
How to work around roadblocks in your assignments? Why is follow-up so important? And, how do you know if you are speaking up too much (or too little)? These questions and others you may have been too afraid to ask as a newbie are answered by two industry experts.
Organizing industry events has challenges, especially as we get back to a new normal. In this episode, I talk to two marketers coming from organizing a successful hybrid conference with in-person and virtual options.
GinaRenee Autrey explains how by bringing more content online, their firm not only kept people engaged by learning but also brought more business into their firm.