Carl shares five different content strategies you can use today to attract your ideal clients and position your firm as an expert in your markets.
Marketing Ideas that Generate Demand and New Sales Leads
Wouldn’t it be cool if marketing could help generate revenue for your A/E/C firm? What if you could generate new client or project leads that you could pass to your business development teams? Julie Huval, CPSM shares some ideas to do just that.
The Elements of a Great Marketing Plan
We are continuing our Planning series by talking about marketing plans, specifically the elements that make up a great marketing plan for your A/E/C firm. I cover what a Marketing Plan is, the elements that make up a great marketing plan, and how to use your BD strategy to develop marketing strategies that drive revenue growth.
Insider Tips for Rebranding Your A/E/C Firm
Coming off the heels for her engineering firm’s rebranding efforts, Justine D’Andrea shares the process, insight, and lessons learned from managing this effort.
Marketing Campaign Strategies that Generate New Sales Leads
In this episode, I talk with Itza Acosta, Marketing Lead for Golder, about how she developed a marketing campaign that resulted in new sales leads for her firm.
When a Key Employee Leaves Your Firm
What do you with your marketing materials when a key employee leaves your firm? I share some experiences and give my opinion on how to handle these situations.
Leading a Virtual Marketing Department
You may be new to leading and managing a virtual marketing department. This article shares ideas and resources to help you lead your marketing team to keep the engagement and morale of your team high while still adding value to your A/E/C firm.
Podcasts for Marketing Coordinators
This podcast list is becoming an annual occurrence for Marketers Take Flight. This is now the third annual podcast list article I’ve written. This year I decided to focus just on podcasts for marketing coordinators. You can read the first one here and the second one year. I think I…
Beyond Proposals: Adding Value as a Remote Marketing Professional
With remote working it might be challenging to appear to be working or demonstrate your value if you aren’t producing a proposal. What is the best use of your time during this unique situation? This article shares some initiatives you can start while working remotely to continue to add value to your firm.
New Virtual Co-Working Community for A/E/C Marketers
Introducing a new Virtual Co-Working Community to connect marketers across the country who work in the architecture, engineering, and construction industry.