This is the second of a two-part DIY series. In the first part, we discussed market/office specific business development plan. In this article, we discuss the corporate marketing plan. Corporate Marketing Plan Even if you are a single marketing department of one, it is imperative that you develop a corporate…
If you’ve been a marketing coordinator for more than 2-3 years, you may begin to wonder what’s next for your career. Is there a career path beyond proposals?
Why, how, when you should be asking questions When I first started out, I was completely overwhelmed with the information I needed to learn in a such as short period of time–everything from reading RFPs to understanding roadway design and drainage design to finding the appropriate resumes and relevant projects.…
This is part of the Setting Yourself Up for Success series. This series helps marketers in the engineering/architecture/construction industry navigate the proposal turbulence and have their career take-off! In the Grammar & Proofreading episode, we explore the differences between writing and editing guidelines and why it is important to have…