Finding AEC marketing coordinators are hard. Once you find that marketing unicorn, make sure to make a great onboarding experience to make them fall in love and stay with your firm. This podcast episode shares a process to do just that.
![Onboarding Process to Make New Marketing Coordinators Fall in Love [and Stay] with Your Firm](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/04/060-blog.png?resize=670%2C300&ssl=1 "Onboarding Process to Make New Marketing Coordinators Fall in Love [and Stay] with Your Firm")
Using CRM Data for Better Proposals
Learn about the four pillars of data collection and auditing: training, collection, auditing, and reporting. And hear about examples of how CRM data is being used effectively to make intelligent decisions and prepare effective proposals.
3 Ways to Prepare for an Unexpected RFP
You hear that an RFP, you haven’t been tracking, is coming out next week. In this episode, I share 3 items you can begin to work on now to get a jumpstart on that unexpected RFP.
How to Write a Persuasive AEC Proposal Cover Letter
If your proposal cover letters begin with “We are excited to submit…” then this is the episode for you. Learn what makes a cover letter stand out and entice selection committee members to read the rest of your proposal.
5 Key Skills AEC Marketing Coordinators Need to Advance Their Career
Through my experience training dozens of AEC marketing coordinators, I realized that they are a few key areas to really master to grow your career, even if you don’t want to stay in proposals. This episode introduces those five key skills.
Have We Mislabeled the AEC Marketing Coordinator Role?
This podcast episode explores the differences between sales and marketing roles. Why AEC firms call everyone a marketing coordinator and how that is hurting recruiting and retaining great talent in the industry.
A Better Approach to Go/No Go Decision-Making
Deciding whether an AEC firm should pursue a project or not can turn into heated debates. In this episode, I share why I think it’s so hard for AEC Firms to make these decisions, what the REAL purpose of a go/no go decision should be and walk you through a better approach to go/no go evaluations.
Tips to Advocate for Yourself and Advance Your Career
You may feel uncomfortable talking about yourself but there is no better person to advocate for you and your skills. Maisha Hagan shares some tips on how to achieve that self-advocacy whether you are an introvert or extrovert.
How to Find Projects for Your AEC Firm
AEC firms should be positioning themselves before the RFP is advertised. But how do they find the projects before the advertisement? Learn how to develop and execute a market research strategy to find projects for your firm.
5 Lies We Tell Ourselves That Poison Our Productivity
The stories we tell ourselves shape what we can and cannot get completed. These 5 lies are the worst kind because they have just enough truth to make them really real in our lives. They poison our productivity.