Learn how to create effective calls-to-action (CTAs) that drive conversions in AEC marketing with this Calls-to-Action 101 podcast episode.
How to Optimize AEC Online Marketing
Get practical tips to optimize AEC online marketing from this podcast episode. Learn website optimization, conversion optimization, content promotion, email marketing & more!
How to Maintain Clean Marketing Contacts
Learn 7 tips to maintain clean marketing contacts for your AEC firm on an ongoing basis, rather than just once per year at holiday card time.
Spring Cleaning Your Marketing Drive: 5 Tips for Staying Organized
Tired of searching for files on your marketing drive? 🤔 Learn tips and strategies for cleaning up and organizing your drive in this episode of Marketers Take Flight podcast. 🎧
Steal My 2-Step Proposal Close-Out Process
Learn how to streamline your proposal close-out process and save time for your team with this latest podcast episode. Listen now to steal my 2-step proposal close-out process.
Set Up Your AEC Project Description System
In this special Spring Cleaning episode of the Marketers Take Flight podcast, discover the importance of maintaining and updating project information in the AEC industry. Learn different project update methods, a case study of a successful site visit program, and strategies for automating your project update process. With or without a CRM system, this episode offers valuable insights and tips to keep your data organized and your firm competitive. Tune in and enhance your AEC project description system today!
Set Up Your AEC Resume Update System
Learn how to set up an efficient and effective resume update process for your AEC firm in this episode. From determining the frequency of updates to automating the process, Lindsay Diven shares practical tips and a case study of a firm that established a monthly update system based on work anniversaries. Plus, discover how to set up a resume information management system without a CRM or database. Tune in now to streamline your resume management and save time.
Clean Up Your Approach to Gather Resume Details for New AEC Employees
In this episode I kick off a brand new spring cleaning series by diving into the process of gathering and maintaining employee resume information for AEC marketing departments. I provide actionable advice on how to use existing systems and work with HR partners to collect crucial information from new hires. I also share a case study from my previous firm, where we developed a three-phase process for gathering information from new hires, and also provides useful tools for collecting data on an ongoing basis.
Using Past Experiences to Drive Your Future Personal Growth
Learn how you can use your past experiences to drive your future personal growth in this podcast episode. Holly Bolton, FSMPS, CPSM shares her own lifelong quest and tips for promoting a spirit of adventure and exploration, no matter where you are in life. Discover the benefits of having a personal quest and how connecting past and future plot points can help you own your story and drive growth in all areas of your life. Real-life examples of people who have pursued personal quests and found fulfillment and success are also shared. Tune in now to learn more about the power of personal quests and how they can transform your life.
How to Lead and Influence in the AEC Industry
In this episode, Skot Waldron discusses personal brand, reputation, and effective communication. Skot offers practical advice for creating a strong personal brand, including identifying your unique qualities, values, and communication style. He also stresses the importance of understanding the “communication code” of those you interact with to build trust and connection.