Looking to hire a freelance writer for your AEC marketing team? In this episode, Ashley Cisneros Mejia, founder of Talk Freelance to Me, explains the ins and outs of finding and working with a freelancer. From email campaigns to market research, learn how outsourcing your writing projects can help alleviate stress during busy seasons. Tune in for valuable tips and advice on evaluating freelancers and making the most of your team’s time.
Feeling overwhelmed with all of the marketing software available? Look no further! In this episode, I break down the essential marketing tech stack elements you need to streamline your efforts and boost your ROI.
This episode explores the power of ChatGPT for AEC marketers. I share 10 different real-life examples to use this AI tool to speed up both marketing and proposal content creation. I also share some cautions and limitations of the tool.
Not enough time to create new marketing content? Your subject matter experts are too busy to provide content? Your problem is solved in this week’s episode. I will walk you through 3 different ways you can repurpose your proposal content for your marketing efforts.
I’m celebrating 100 episodes on my podcast! 🥳️ And to mark this milestone, I’ve invited my listeners to share some of their favorite episodes with me. Listen to the 100th episode to see if your favorite made the list.
In this episode I share the pros and cons of different content types. This will give you direction on what your content strategy will be based your ideal client’s preferences, your resources, your expertise, and frankly, what you like to produce.
It is more important than ever to stand out from the competition. How can AEC marketers get their content to stand out? Using the power of clarity can better understand your client and create content that addresses their specific needs.
In this episode, I share a few ways to make sure that the limited time and resources you have to spend on your online marketing efforts, align perfectly with your firm’s growth goals, so you’re not wasting time or money chasing the latest fad or shiny object!
Have you ever considered paid ads to amplify or accelerate your content marketing? In this week’s episode, I have on Lindsay Young, MBA, CPSM Chief Difference Maker at nu Marketing and we are talking about LinkedIn ads as well as the strategies around using LinkedIn for your personal and firm brands.
The most popular podcast episode of 2022? No surprise here: Have we mislabeled the marketing coordinator role? This episode explored the differences between sales and marketing roles. And, how calling everyone a marketing coordinator is hurting recruiting and retaining great talent.