![[ModMarketing] 4 Ways to Promote AEC Marketing Content](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/10/084-podblog.png?resize=670%2C300&ssl=1 "[ModMarketing] 4 Ways to Promote AEC Marketing Content")
Your AEC firm can have the greatest piece of content in the world, but it doesn’t matter if your ideal client doesn’t see it. It’s not enough to just hit that publish button on the blog post or YouTube video if you’re not promoting it. In this episode, I share some common and not-so-common promotional tactics.
One of the most frequent challenges I hear from Proposal Pros is that their proposal management plans, and proposal production schedules are often ignored by their internal teams. This week’s episode addresses how to reshape your thinking and approach to help you get the buy-in you need for your proposals.
Making the shift from an individual contributor to people manager can be challenging. This week’s guest shares how she formed her new team, built relationships, and the metrics she uses to measure their performance.
![[ModMarketing] How to do Keyword Research for AEC Online Marketing](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/09/080-blog.png?resize=670%2C300&ssl=1 "[ModMarketing] How to do Keyword Research for AEC Online Marketing")
What is your ideal client or audience looking for? What content do they want to find? That’s where keyword research comes in. In this episode, I am going to walk you through how do to keyword research to help you start brainstorming topic ideas for your content calendar.
Why are some decisions so hard to make at our AEC firms? And why is it so hard to keep people accountable for making and keeping those decisions? Can the use of metrics or different analytics drive accountability? Kathy Nanowski, CPSM is the vice president and director of marketing and business development at Fuss & O’Neill, she is here to share with us the metrics she uses for reporting on capture plans and how you can get started at your firm as well.
![[ModMarketing] Content Ideas to Fuel Your Marketing](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/08/078-blog.png?resize=670%2C300&ssl=1 "[ModMarketing] Content Ideas to Fuel Your Marketing")
This episode is all about content creation – the fuel that ignites your online marketing efforts. I walk you through different content types, how to determine which content type works for each stage of the decision-making funnel, and some ideas to make your content stand out. And, stay until the end to hear about an award-winning and sales-generating marketing campaign from an engineering firm!
I have two guests on this episode to give you ideas on how to tweak a few details on your website design, local SEO, reviews and domain authority that will help potential new clients find your firm.
![[ModMarketing] A Content Strategy that Attracts Potential Clients](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/08/076-PodBlog_2022.png?resize=670%2C300&ssl=1 "[ModMarketing] A Content Strategy that Attracts Potential Clients")
This episode walks you through the 3-step process to create a content strategy that attracts potential AEC clients and pulls them through the entire decision-making process.
Do you have a go-to person in your firm when you need to find an old picture? Maybe there’s that drive with all the images labeled IMG? Organizing your digital clutter might be the next step for your firm. Learn about how a digital asset management (DAM) system can make your department more efficient.
![[ModMarketing] Define Personas to Guide Marketing Strategies](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/08/074-blog.png?resize=670%2C300&ssl=1 "[ModMarketing] Define Personas to Guide Marketing Strategies")
In this episode, I dive deep into what personas are, how to develop personas, and how they are used to help create your digital marketing strategies.