Discover the pivotal role of writing in AEC marketing success. Explore practical tips and strategies to hone your writing skills and stand out in the AI era. Enhance your career with effective communication and critical thinking.
Unleashing the Power of Streamlining and Automation for AEC Proposals
Hear tips to streamline processes and automation for AEC proposals. Also, gain insights on the value of marketing careers in the AEC industry as Lindsay is a guest on the Surge Forward podcast.
Designing for All: Ensuring Accessibility Compliance in AEC Marketing and Proposals
Discover the key to making your AEC marketing and proposal materials accessible and compliant with regulations in this e episode. Learn about crucial elements like heading levels, styles, and alternative text for images, along with incorporating accessibility in InDesign. Don’t miss out on this opportunity to ensure inclusivity in your documents and stay ahead in the ever-evolving AEC industry.
Steal My 2-Step Proposal Close-Out Process
Learn how to streamline your proposal close-out process and save time for your team with this latest podcast episode. Listen now to steal my 2-step proposal close-out process.
Set Up Your AEC Project Description System
In this special Spring Cleaning episode of the Marketers Take Flight podcast, discover the importance of maintaining and updating project information in the AEC industry. Learn different project update methods, a case study of a successful site visit program, and strategies for automating your project update process. With or without a CRM system, this episode offers valuable insights and tips to keep your data organized and your firm competitive. Tune in and enhance your AEC project description system today!
Set Up Your AEC Resume Update System
Learn how to set up an efficient and effective resume update process for your AEC firm in this episode. From determining the frequency of updates to automating the process, Lindsay Diven shares practical tips and a case study of a firm that established a monthly update system based on work anniversaries. Plus, discover how to set up a resume information management system without a CRM or database. Tune in now to streamline your resume management and save time.
Clean Up Your Approach to Gather Resume Details for New AEC Employees
In this episode I kick off a brand new spring cleaning series by diving into the process of gathering and maintaining employee resume information for AEC marketing departments. I provide actionable advice on how to use existing systems and work with HR partners to collect crucial information from new hires. I also share a case study from my previous firm, where we developed a three-phase process for gathering information from new hires, and also provides useful tools for collecting data on an ongoing basis.
Getting the Buy-In You Need to Manage Proposals
One of the most frequent challenges I hear from Proposal Pros is that their proposal management plans, and proposal production schedules are often ignored by their internal teams. This week’s episode addresses how to reshape your thinking and approach to help you get the buy-in you need for your proposals.
How AEC Firms Can Prepare Now for The Infrastructure Investment and Jobs Act (IIJA)
In this episode, we not only provide a high-level summary of what’s included in the new infrastructure bill, but provide advice on how your AEC firm can start preparing. There are some tips for both business developers and proposal managers to get ready for the projects coming with this funding.
How to Organize Your AEC Proposal Content Creation Process
With all the moving parts that go into getting the first proposal draft ready, it can be hard to know exactly what to work on first. And, you probably have a few proposals going on at the same time with varying deadlines. This episode shares best practices on how to approach the order in which you develop your proposal content.