This week’s Live with Lindsay, we shared lighting 💡 and camera 📸 set-up tips to help you look your best on your video calls. I have enlisted two very special guests who are very talented when it comes to photography, lighting, etc. Adam Kilbourne, FSMPS, CPSM and Cathy Hutchison, CPSM…
Preparing for Virtual Shortlist Presentations at Architecture, Engineering, and Construction Firms
Tips for Virtual Shortlist Presentations with Dena Wyatt I had the chance to met with Dena to answer questions about what to expect as clients move to virtual formats for shortlist presentations, how marketers can prepare their presentation teams, and some advice to minimize technical mishaps. Dena is an expert…
Beyond Proposals: Adding Value as a Remote Marketing Professional
With remote working it might be challenging to appear to be working or demonstrate your value if you aren’t producing a proposal. What is the best use of your time during this unique situation? This article shares some initiatives you can start while working remotely to continue to add value to your firm.
New Virtual Co-Working Community for A/E/C Marketers
Introducing a new Virtual Co-Working Community to connect marketers across the country who work in the architecture, engineering, and construction industry.
Positioning Your Firm Before the RFP
I sit down with Josh Miles on the Professional Services Marketing Podcast to talk about strategies to position your firm ahead of the RFP.
ICYMI: Top 10 Proposal Management Articles
From finding potential new projects to getting a timely go/no go decision and producing winning proposals, this is a round-up of my best proposal management articles.
Five Ways to Infuse Creativity Into Your Proposals
We want our proposals to be unique and stand out to put our firm at an advantage. We also want our proposals to clearly communicate why the client should select our firm in a convincing and easy-to-read way. In this article I share five different ways to infuse creativity into your proposals.
Does the Competition Matter?
When you are putting together proposals, how much attention should you give your competitors? Does competition matter? Yes, but maybe not in the way you think it does. I share how you can do competitive analysis in the pre-proposal and proposal phase and provide a template to get you started.
Five Items to Watch Out for When Reading RFPs
Whether it’s your first or hundredth proposal, it all begins with reviewing the RFP. I provide five items to watch out for when reading RFPs. These items can disqualify your proposal or provide a hidden advantage. I also provide you with an RFP Review Cheat Sheet to use as a reminder when reading RFPs.
When a Win Strategy Works
I thought I would shift gears a bit and share a personal story about a time when having a documented win strategy paid off for our firm. I guess I just spoiled the ending of this story for you. Our firm did win the project; however, I still encourage you…