Discover how AEC Marketing Maverick Sarah Gonnella went from marketing coordinator to firm owner. Learn about her bold career moves, authentic leadership style, and the lessons she shares to help marketing professionals elevate their careers.
How to Structure Your AEC Marketing Department: Insights from Industry Leaders, Part 2
This episode is part two of my discussion with 3 marketing leaders where they share hot o structure your AEC marketing department.
Maximizing AEC Marketing Department Resources: 3 Key Areas to Focus On
Learn how to achieve more with less by maximizing your AEC marketing department resources. Practical tips and strategies for in-house marketers.
How to Structure Your AEC Marketing Department: Insights from Industry Leaders, Part 1
Learn how to structure your AEC marketing department for success with insights from industry leaders. Get tips on organizing teams and more!
Most Popular Episode of 2022
The most popular podcast episode of 2022? No surprise here: Have we mislabeled the marketing coordinator role? This episode explored the differences between sales and marketing roles. And, how calling everyone a marketing coordinator is hurting recruiting and retaining great talent.
Stop Looking for Marketing Coordinators, Do This Instead
Are you looking for that elusive marketing coordinator unicorn for your AEC firm and having a hard time finding the perfect person? It may be time to rethink how you’re approaching how you’re filling those positions. Today’s guest shares some new approaches to try.
Going from Individual Contributor to People Manager
Making the shift from an individual contributor to people manager can be challenging. This week’s guest shares how she formed her new team, built relationships, and the metrics she uses to measure their performance.
![Onboarding Process to Make New Marketing Coordinators Fall in Love [and Stay] with Your Firm](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/04/060-blog.png?resize=670%2C300&ssl=1 "Onboarding Process to Make New Marketing Coordinators Fall in Love [and Stay] with Your Firm")
Onboarding Process to Make New Marketing Coordinators Fall in Love [and Stay] with Your Firm
Finding AEC marketing coordinators are hard. Once you find that marketing unicorn, make sure to make a great onboarding experience to make them fall in love and stay with your firm. This podcast episode shares a process to do just that.
Have We Mislabeled the AEC Marketing Coordinator Role?
This podcast episode explores the differences between sales and marketing roles. Why AEC firms call everyone a marketing coordinator and how that is hurting recruiting and retaining great talent in the industry.
Recruiting, Managing, and Growing a Remote Marketing Team
Managing an A/E/C marketing team on its own is difficult. And, if that team is remote, it’s even more challenging. In this podcast episode, Kari Nemiro shares how she recruits and manages her 20-person marketing team spread across the US.