An emerging trend I am seeing is that A/E/C firms are merging skill sets and responsibilities of marketing and traditional IT or tech roles. The is leading to the emergence of a marketing technologist role. This article shares the stories of two professionals who are leading this effort for their firms.
This article uncovers a hidden cost of low win rates that your firm may have not realized. You may still be able to meet your financial goals, but not winning leads to this one hidden cost to your firm.
I share four different types of marketing structures that I have either worked in or researched through my network. I attempt to point out the pros and cons of each to help you decide what may work best for your firm and its current situation.
One frequent measure of success, is calculating your firm’s hit (win) rate. But what if your marketing department doesn’t submit many proposals? Here’s some other ways quantify your success.
The marketing coordinator is probably the toughest position to fill right now. Posting a job opening on your website probably isn’t enough. You are most likely going to find your next marketing coordinator by searching for them instead of them apply to your site. Listed below are some of the…
Crafting SMART performance goals for A/E/C marketers isn’t always easy. In this article, I provide some examples that you can use to craft your own SMART goals.
Proposals are a huge part of an A/E/C marketer’s job but can often lead to burnout. In this article, I share some ideas for initiatives where marketers can add value beyond proposals.
While we may not get off for the summer like other professions. In most firms I have worked in, there has tended to be a lighter summer vibe after school lets out. In my previous firm, we even changed our hours to work half-days on Fridays. You are probably wondering…
If you’re part of the interview process for your A/E/C firm, you’re probably familiar with standard or mundane interview questions. Here’s some “unique” interview techniques to consider.
If you’re lucky to find and hire a great marketing professionals, you’ll want to make sure you set a great first impression. I put together this guide to help you do just that.