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3 Ways to Repurpose Proposal Content into Marketing Content
Not enough time to create new marketing content? Your subject matter experts are too busy to provide content? Your problem is solved in this week’s episode. I will walk you through 3 different ways you can repurpose your proposal content for your marketing efforts.
The Pros and Cons of Different Content Types
In this episode I share the pros and cons of different content types. This will give you direction on what your content strategy will be based your ideal client’s preferences, your resources, your expertise, and frankly, what you like to produce.
The Power of Clarity: Stand Out From Your Competitors and Attract Your Ideal Clients
It is more important than ever to stand out from the competition. How can AEC marketers get their content to stand out? Using the power of clarity can better understand your client and create content that addresses their specific needs.
Avoid Shiny-Object Syndrome by Aligning Marketing with Firm Goals
In this episode, I share a few ways to make sure that the limited time and resources you have to spend on your online marketing efforts, align perfectly with your firm’s growth goals, so you’re not wasting time or money chasing the latest fad or shiny object!
Accelerate Content Marketing Results with LinkedIn Advertising
Have you ever considered paid ads to amplify or accelerate your content marketing? In this week’s episode, I have on Lindsay Young, MBA, CPSM Chief Difference Maker at nu Marketing and we are talking about LinkedIn ads as well as the strategies around using LinkedIn for your personal and firm brands.
![[ModMarketing] SEO for AEC Firms, Part 2](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/11/089-SEO-for-AEC-firms-part-2-blog.png?resize=670%2C300&ssl=1 "[ModMarketing] SEO for AEC Firms, Part 2")
[ModMarketing] SEO for AEC Firms, Part 2
In part 2 of SEO for AEC firms, I share what domain or website credibility is, why it’s important for SEO, and some ways to increase the authority of your website. Then I walk through a 3-step plan so you can get started improving your SEO today.
![[ModMarketing] SEO for AEC Firms, Part 1](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/11/088-SEO-for-AEC-firms-part-1-blog.png?resize=670%2C300&ssl=1 "[ModMarketing] SEO for AEC Firms, Part 1")
[ModMarketing] SEO for AEC Firms, Part 1
Get started with deploying SEO strategies for your AEC firm. In this episode, I cover what SEO is, how it works, and ways to optimize your firm’s website for better SEO.
![[ModMarketing] An AEC Marketer’s Guide to Content Repurposing](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/10/086-blog-AECcontentrepurposing.png?resize=670%2C300&ssl=1 "[ModMarketing] An AEC Marketer’s Guide to Content Repurposing")
[ModMarketing] An AEC Marketer’s Guide to Content Repurposing
Obtaining new and unique marketing content is a big struggle for AEC marketers. That’s where content repurposing can save time and frustration. This episode covers what content repurposing is, how to identify the right piece of content to repurpose, and 13 different ways to repurpose it!
![[ModMarketing] 4 Ways to Promote AEC Marketing Content](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/10/084-podblog.png?resize=670%2C300&ssl=1 "[ModMarketing] 4 Ways to Promote AEC Marketing Content")
[ModMarketing] 4 Ways to Promote AEC Marketing Content
Your AEC firm can have the greatest piece of content in the world, but it doesn’t matter if your ideal client doesn’t see it. It’s not enough to just hit that publish button on the blog post or YouTube video if you’re not promoting it. In this episode, I share some common and not-so-common promotional tactics.