I have two guests on this episode to give you ideas on how to tweak a few details on your website design, local SEO, reviews and domain authority that will help potential new clients find your firm.
AEC Marketing Campaigns Geared Towards Winning
Using digital ads, LinkedIn ads, and email campaigns, how can you reach the influencers and decision-makers before the RFP is out? Getting in front of your clients before the proposal is even written isn’t as hard as you might think. In this episode, marketing and BD experts share some ways they have done just this.
![[ModMarketing] Modernizing AEC Marketing](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/06/068-blog.png?resize=670%2C300&ssl=1 "[ModMarketing] Modernizing AEC Marketing")
[ModMarketing] Modernizing AEC Marketing
I am so excited to bring you this brand-new ModMarketing Series! This series will walk AEC marketers through how to modernize their marketing techniques using digital, online, thought leadership, and content marketing strategies. These strategies will help raise your firm’s brand awareness, capture new leads, and eventually drive the growth at your firm.
AEC Firms: Add These LinkedIn Strategies to Your Marketing Plan
Learn about LinkedIn’s newest features and how AEC firms can leverage those in their marketing strategies.
Get Found Online: Creating Content for Your Ideal Clients
Marketers should be creating high quality content to promote our firm’s expertise and attract ideal clients. But what does that specifically mean? And how can smaller A/E/C firms capitalize on content marketing? This podcast episode shares different types of content, how to develop a process, and resources to make it easier.
Get Found Online: Website and SEO Best Practices
Can A/E/C firms really expect to get leads based on their website?
In this episode, I talk to Bryon McCartney who answers this question and many others about our websites and Search Engine Optimization (SEO). Bryon knows that a bad website is going to equal lost opportunities. He walks us through what every website needs to have.
5 Content Strategies to Attract Clients
Carl shares five different content strategies you can use today to attract your ideal clients and position your firm as an expert in your markets.
Marketing Ideas that Generate Demand and New Sales Leads
Wouldn’t it be cool if marketing could help generate revenue for your A/E/C firm? What if you could generate new client or project leads that you could pass to your business development teams? Julie Huval, CPSM shares some ideas to do just that.
Bounce Rates, Click Through Rates, and Referral Sites. Oh My!
Guest writer (and friend), Julie Huval, CPSM shares some tips on how to use website analytics like a differentiator with your boss.
Is your LinkedIn profile selling you short?
If you consider yourself a social media Queen or even a novice, it is vital for your career to have a completed LinkedIn profile. The long and short of it, is that recruiters at firms and recruiting firms are using LinkedIn religiously to find candidates. In fact, according to the…