The A/E/C marketing professional needs a unique set of skills to be successful. Read my thoughts on what it takes, and let me know if you agree.
Beyond Hit Rates: Quantifying Marketing’s Success
One frequent measure of success, is calculating your firm’s hit (win) rate. But what if your marketing department doesn’t submit many proposals? Here’s some other ways quantify your success.
Find Your Next Marketing Coordinator
The marketing coordinator is probably the toughest position to fill right now. Posting a job opening on your website probably isn’t enough. You are most likely going to find your next marketing coordinator by searching for them instead of them apply to your site. Listed below are some of the…
Measurable Performance Goals for A/E/C Marketers
Crafting SMART performance goals for A/E/C marketers isn’t always easy. In this article, I provide some examples that you can use to craft your own SMART goals.
Avoid Proposal Burnout: Initiatives Where Marketers Can Add Value
Proposals are a huge part of an A/E/C marketer’s job but can often lead to burnout. In this article, I share some ideas for initiatives where marketers can add value beyond proposals.
Finding Extra Marketing Help, When You Can’t Hire Another Employee
The economy has recovered. For those of us in the AEC marketing field, that means more proposals, presentations, events, etc. However, the hiring budgets may have not caught up just yet. You haven’t been able to put the case together enough to hire another full time person. Or maybe, you don’t…
I am grateful to be a Marketing Professional in the AEC Industry
When I sat down to write this article, I thought it might be challenging. With all of the stress, deadlines, and sometimes lack of respect AEC marketers are given, this is often a thankless job. What can I possibly be thankful for as a marketing professional working at an architecture…
Is there a career path in AEC marketing beyond the marketing coordinator role?
If you’ve been a marketing coordinator for more than 2-3 years, you may begin to wonder what’s next for your career. Is there a career path beyond proposals?
Questioning Your Way to the Top
Why, how, when you should be asking questions When I first started out, I was completely overwhelmed with the information I needed to learn in a such as short period of time–everything from reading RFPs to understanding roadway design and drainage design to finding the appropriate resumes and relevant projects.…
Take Your PTO and Enjoy It!
Why I keep my vacation day balance at zero and you should too! When I was pregnant with my second child, I had been working for the same firm for nearly four years. When I was reviewing the maternity leave policies and figuring out my schedule, I realized that I…