Why do we apologize so often? And, how it this hurting our authority in the workplace? I dive deep into both as well as other potentially problematic phrases to stop using.
When a Win Strategy Works
I thought I would shift gears a bit and share a personal story about a time when having a documented win strategy paid off for our firm. I guess I just spoiled the ending of this story for you. Our firm did win the project; however, I still encourage you…
Firm Growth Discussion Starters
Beyond the basic business development and pursuit update meetings, is your firm having regular higher-level strategic planning meetings? Meetings that focus not on the day-to-day or next big pursuit, but rather, on the growth of your firm. In this article, I share some questions to spur growth-focused discussions.
Summer Fun in the Office
While we may not get off for the summer like other professions. In most firms I have worked in, there has tended to be a lighter summer vibe after school lets out. In my previous firm, we even changed our hours to work half-days on Fridays. You are probably wondering…
Bounce Rates, Click Through Rates, and Referral Sites. Oh My!
Guest writer (and friend), Julie Huval, CPSM shares some tips on how to use website analytics like a differentiator with your boss.
2016 Rewind
As we wind down 2016, I wanted to rewind and share with you the best of the Marketers Take Flight blog articles. Some of these garnered over 50 comments on LinkedIn. We covered a myriad of AEC marketing topics from Go/No Gos to hiring and marketing budgets. I enjoyed reviewing…
Communication Skills to Conquer “Highly Interactive Meetings”
If you’ve spent more than a week in A/E/C marketing, chances are you’ve been involved in a “highly interactive meeting.” You know the type. Eight people around a conference table. A loose agenda. Everyone has an opinion and expresses it loudly. Sidebar conversations taking place. Folks on their smartphones. It’s…
DIY Project Descriptions: Part Three
In the third and final part of the DIY Project Descriptions series, we roll up our sleeves and start writing.
DIY Project Descriptions: Part Two
In this second part of the DIY Project Descriptions series, I share the best way to write your descriptions to differentiate them from your competitors.
DIY Project Descriptions: Part One
How can you write a project description on deman when the project manager may not be available? Discover how in my DIY Project Description series.