You might think that calling on prospects and following up with potential leads falls squarely on business development, there are few ways that AEC marketers can help support. In this episode, Cate Phillips, shares her approach to lead generation, lead nurturing, and the most-important lead follow-up.
Organizing industry events has challenges, especially as we get back to a new normal. In this episode, I talk to two marketers coming from organizing a successful hybrid conference with in-person and virtual options.
Last week, I was grateful to be able to attend and present at the 2019 SMPS Build Business Conference in Washington, DC. It has been about five years since I attended the last one. Boy did SMPS step up its conference game. The entire conference was jammed pack with relevant…