Explore the transformative power of case studies in the AEC industry. Dive into key insights from our podcast episode, blending AI efficiency with the authenticity of human touch. Discover why genuine case studies resonate deeply with audiences.
Exploring 2023 Adobe AI Advancements with Julie Shaffer, FSMPS, CPSM
Adobe guru, Julie Shaffer, FSMPS, CPSM, unveils the latest Adobe AI-powered features. She provides an overview of Adobe Firefly, Photoshop’s generative fill, and InDesign’s new style packs. All these Adobe AI advancements will supercharge your creativity while saving you time and effort.
Embrace Visual Storytelling to Stand Out in the AEC Industry
Explore how embracing Visual Storytelling can set you apart from the competition. Uncover the secrets to effectively leveraging visuals to elevate your brand, attract your ideal clients, and make a lasting impact. Gain practical strategies for aligning your images, creating authentic content, and utilizing cutting-edge tools.
3 Ways to Repurpose Proposal Content into Marketing Content
Not enough time to create new marketing content? Your subject matter experts are too busy to provide content? Your problem is solved in this week’s episode. I will walk you through 3 different ways you can repurpose your proposal content for your marketing efforts.
![[ModMarketing] An AEC Marketer’s Guide to Content Repurposing](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/10/086-blog-AECcontentrepurposing.png?resize=670%2C300&ssl=1 "[ModMarketing] An AEC Marketer’s Guide to Content Repurposing")
[ModMarketing] An AEC Marketer’s Guide to Content Repurposing
Obtaining new and unique marketing content is a big struggle for AEC marketers. That’s where content repurposing can save time and frustration. This episode covers what content repurposing is, how to identify the right piece of content to repurpose, and 13 different ways to repurpose it!
![[ModMarketing] Content Ideas to Fuel Your Marketing](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/08/078-blog.png?resize=670%2C300&ssl=1 "[ModMarketing] Content Ideas to Fuel Your Marketing")
[ModMarketing] Content Ideas to Fuel Your Marketing
This episode is all about content creation – the fuel that ignites your online marketing efforts. I walk you through different content types, how to determine which content type works for each stage of the decision-making funnel, and some ideas to make your content stand out. And, stay until the end to hear about an award-winning and sales-generating marketing campaign from an engineering firm!
Using Thought Leadership to Drive Revenue and Build Personal Brand
GinaRenee Autrey explains how by bringing more content online, their firm not only kept people engaged by learning but also brought more business into their firm.
5 Content Strategies to Attract Clients
Carl shares five different content strategies you can use today to attract your ideal clients and position your firm as an expert in your markets.
Insider Tips for Rebranding Your A/E/C Firm
Coming off the heels for her engineering firm’s rebranding efforts, Justine D’Andrea shares the process, insight, and lessons learned from managing this effort.
Student Spotlight: How to Get Compelling Stories from Your Technical Staff with Corey Lynch
This Proposal Pro Student learned the concepts and put them into action. Her results were amazing with a major project win and elevating her department within the firm.