How do you know if you need a CRM for your architecture, engineering, or construction (A/E/C) firm? How do you select the right CRM for your firm? How can you make sure you are getting the most out of your CRM?
In the first part of this two-part series, I ask Jan Flesher, PMP and Courtney Kearney, CPSM these questions. And, you may be surprised to hear that not every firm needs a CRM!
This Proposal Pro Student learned the concepts and put them into action. Her results were amazing with a major project win and elevating her department within the firm.
One frequent measure of success, is calculating your firm’s hit (win) rate. But what if your marketing department doesn’t submit many proposals? Here’s some other ways quantify your success.
Just like almost every other statistic, win rates can be an elusive and manipulated number. There are many factors that can be counted into or left out when calculating the win rate, it is very hard to compare your firm’s number with another firm and often one office’s win rate…
This is the second of a two-part DIY series. In the first part, we discussed market/office specific business development plan. In this article, we discuss the corporate marketing plan. Corporate Marketing Plan Even if you are a single marketing department of one, it is imperative that you develop a corporate…
In the third and final part of the DIY Project Descriptions series, we roll up our sleeves and start writing.
In this second part of the DIY Project Descriptions series, I share the best way to write your descriptions to differentiate them from your competitors.
How can you write a project description on deman when the project manager may not be available? Discover how in my DIY Project Description series.