Is there a career path in A/E/C marketing beyond the marketing coordinator role? Can you ever get beyond the proposals? Do you want to? What other career paths are there for AEC marketers? In this episode I share the career paths of 7 different A/E/C professionals and bring on a special guest. It’s fun and inspiring.
We are well into the second half of 2020. Now’s the perfect time to review your performance goals to see what you’ve accomplished and what you have left to do. In this episode, I have four steps to help you do just that.
Introducing the brand-new podcast for A/E/C marketers! It will cover advice and strategies for managing proposals, marketing, and business development strategies. The show will be a mix of practical know-how, advice, and inspiration.
With remote working it might be challenging to appear to be working or demonstrate your value if you aren’t producing a proposal. What is the best use of your time during this unique situation? This article shares some initiatives you can start while working remotely to continue to add value to your firm.
While I was reflecting over the past decade, I thought about the lessons I learned and would love to tell my 10-year ago self. I want to share them with you in hopes that you can take some of my wisdom and learn them in less than 10 years!
An emerging trend I am seeing is that A/E/C firms are merging skill sets and responsibilities of marketing and traditional IT or tech roles. The is leading to the emergence of a marketing technologist role. This article shares the stories of two professionals who are leading this effort for their firms.
It’s often easy to come up with SMART business goals. However, it’s often difficult to gauge whether your SMART goals are also attainable and realistic.
Before you can start your business and marketing goal setting, you should have a good understanding of where you are at today–your baselines. This article shares brief examples of sales (BD) baseline metrics to get you started.
You may be at the beginning or in the middle of developing your plans for the next year. You might also be having discussions about sales and performance goals for your firm and staff. But, before you can start your goal setting, you should have a good understanding of where…
Proposals are a huge part of an A/E/C marketer’s job but can often lead to burnout. In this article, I share some ideas for initiatives where marketers can add value beyond proposals.