Upon obtaining my CPSM certification, I felt that doors opened and opportunities for career advancement appeared. Here’s some tips to help get you certified.
Commuter College
Podcasts Every Marketer Should Listen on the Way to Work Do you have to drive to work? Do you take a bus or a train? If you have a commute—long or short, then you lucky to enroll commuter college. You may spend your time unwinding by listening to music or…
I am grateful to be a Marketing Professional in the AEC Industry
When I sat down to write this article, I thought it might be challenging. With all of the stress, deadlines, and sometimes lack of respect AEC marketers are given, this is often a thankless job. What can I possibly be thankful for as a marketing professional working at an architecture…
Is there a career path in AEC marketing beyond the marketing coordinator role?
If you’ve been a marketing coordinator for more than 2-3 years, you may begin to wonder what’s next for your career. Is there a career path beyond proposals?
This Year’s Successes, Failures, & Lessons Learned
Usually this time of year we are busy with holiday activities (shopping, trimming trees, entertaining, etc.). While stress levels can often rise due to extra demands on our time, you should stop to reflect on your successes, failures, and lessons learned. It is helpful to do this before thinking about…
Questioning Your Way to the Top
Why, how, when you should be asking questions When I first started out, I was completely overwhelmed with the information I needed to learn in a such as short period of time–everything from reading RFPs to understanding roadway design and drainage design to finding the appropriate resumes and relevant projects.…
Dump the Informational Overload
Focus on ideas to move you towards your goals and away from your pain points. Do you ever go to a conference or even a program and come back with your head spinning with tons of great ideas to implement? Then you get back to the office the following day…
Is your LinkedIn profile selling you short?
If you consider yourself a social media Queen or even a novice, it is vital for your career to have a completed LinkedIn profile. The long and short of it, is that recruiters at firms and recruiting firms are using LinkedIn religiously to find candidates. In fact, according to the…
Create a Resume to Make Your Next Big Move
Do you feel like you have been stuck in your current position? Have you been working as a marketing intern, assistant or coordinator for a year or two or even three and don’t see any change in the recent future? You know that you have excelled at your position and…
How a no-go decision can actually increase your sales
You have just received a proposal for a client you may or may not have worked for previously. You know you can do the services requested and the submittal is “little” effort to put together. In fact, you have a go-by from a previous submittal that you can just update…