This episode is part two of my discussion with 3 marketing leaders where they share hot o structure your AEC marketing department.
How to Structure Your AEC Marketing Department: Insights from Industry Leaders, Part 1
Learn how to structure your AEC marketing department for success with insights from industry leaders. Get tips on organizing teams and more!
Maximizing Your Marketing Team’s Time with Freelance Writers
Looking to hire a freelance writer for your AEC marketing team? In this episode, Ashley Cisneros Mejia, founder of Talk Freelance to Me, explains the ins and outs of finding and working with a freelancer. From email campaigns to market research, learn how outsourcing your writing projects can help alleviate stress during busy seasons. Tune in for valuable tips and advice on evaluating freelancers and making the most of your team’s time.
Stop Looking for Marketing Coordinators, Do This Instead
Are you looking for that elusive marketing coordinator unicorn for your AEC firm and having a hard time finding the perfect person? It may be time to rethink how you’re approaching how you’re filling those positions. Today’s guest shares some new approaches to try.
Have We Mislabeled the AEC Marketing Coordinator Role?
This podcast episode explores the differences between sales and marketing roles. Why AEC firms call everyone a marketing coordinator and how that is hurting recruiting and retaining great talent in the industry.
Recruiting, Managing, and Growing a Remote Marketing Team
Managing an A/E/C marketing team on its own is difficult. And, if that team is remote, it’s even more challenging. In this podcast episode, Kari Nemiro shares how she recruits and manages her 20-person marketing team spread across the US.
How to Ask for the Salary You Want and Deserve
Struggling with your salary negotiations? Want to ask for more but just not sure how? In this episode of Marketers Take Flight, I’m talking to Jason Ybarra about all things salary. Negotiations, promotions, and increasing your salary. Both with a new opportunity or within the company you are already in. Jason shares with us some tips for negotiating during interviews, reviews, and when it’s time to request more.
Office Not Required: Onboard New Marketers Virtually
Having your first day at a new job start at home feels a bit weird, but maybe the normal for at least a few more months. I sat down with my boss, Sarah, to talk about my firm’s onboarding process and her experience with virtually onboarding over a dozen new hires.
Introducing MARKET-ers’ Place
It’s HERE! THE newest place to get training, tools, and resources specific to A/E/C marketing. It’s called MARKET-ers’ Place and it’s officially open for business. Access MARKET-ers’ Place Here: https://www.marketerstakeflight.com/shop/ Why I Created MARKET-ers’ Place When I first started out as a marketing coordinator at an engineering firm, I had…
Crazy Interview Techniques
If you’re part of the interview process for your A/E/C firm, you’re probably familiar with standard or mundane interview questions. Here’s some “unique” interview techniques to consider.