My guest Katie Meehan shares her secrets to skyrocketing her firm’s social media presence. She reveals her social media strategies that led to a whopping 71% increase in LinkedIn followers and a tenfold increase in Instagram followers. Katie walks us through her exact steps to achieve this growth.
This episode explores the power of ChatGPT for AEC marketers. I share 10 different real-life examples to use this AI tool to speed up both marketing and proposal content creation. I also share some cautions and limitations of the tool.
I’m celebrating 100 episodes on my podcast! 🥳️ And to mark this milestone, I’ve invited my listeners to share some of their favorite episodes with me. Listen to the 100th episode to see if your favorite made the list.
There isn’t much an AEC marketer can’t do, but there is one word that marketers can’t say, “no.” Jen McGovern joins me to talk about how saying “no” too much can have a negative impact on your career and some ways to say no without saying no.
Even with all the stress, deadlines, and sometimes lack of respect we are given, this is often a thankless job. What can I possibly be thankful for as a marketing professional working in the AEC industry? I share a few of the reasons I’m thankful to work in this industry and hope that some of them resonate with you too.
Using digital ads, LinkedIn ads, and email campaigns, how can you reach the influencers and decision-makers before the RFP is out? Getting in front of your clients before the proposal is even written isn’t as hard as you might think. In this episode, marketing and BD experts share some ways they have done just this.
This week’s episode is about celebration. I share why I created Marketers Take Flight, how it originated, and some highs and lows along the way. Then I give you a sneak peek into what the future holds.
You may feel uncomfortable talking about yourself but there is no better person to advocate for you and your skills. Maisha Hagan shares some tips on how to achieve that self-advocacy whether you are an introvert or extrovert.
As marketing professionals, and many of us as working moms, we have a lot on our minds all the time. What if there was a way, a system per se, that provides one central tracking location for everything – work projects to personal events. In this bonus episode, I share my struggles before I found the Full Focus System and how it’s helped me since.
I’m saying goodbye and good riddance to 2021. Part of this is to look back one of the most challenging years of my life to reflect. And to tell you how that year has shaped me and this podcast moving into 2022.