In this first part of a two-part series, I talk with Frank Lippert, FSMPS, CPSM about the questions to ask to make better go/no go decisions. We talked about when to make these decisions and five key questions to ask. Make sure to not only listen but share this episode internally with your firm leadership.
You may be new to leading and managing a virtual marketing department. This article shares ideas and resources to help you lead your marketing team to keep the engagement and morale of your team high while still adding value to your A/E/C firm.
This podcast list is becoming an annual occurrence for Marketers Take Flight. This is now the third annual podcast list article I’ve written. This year I decided to focus just on podcasts for marketing coordinators. You can read the first one here and the second one year. I think I…
With remote working it might be challenging to appear to be working or demonstrate your value if you aren’t producing a proposal. What is the best use of your time during this unique situation? This article shares some initiatives you can start while working remotely to continue to add value to your firm.
Why do we apologize so often? And, how it this hurting our authority in the workplace? I dive deep into both as well as other potentially problematic phrases to stop using.
I have partnered up with my data-loving gal pal, Stacey Ho, CPSM. We are gathering industry-specific research from you about how your firm forecasts. We need your input!
An emerging trend I am seeing is that A/E/C firms are merging skill sets and responsibilities of marketing and traditional IT or tech roles. The is leading to the emergence of a marketing technologist role. This article shares the stories of two professionals who are leading this effort for their firms.
I thought I would shift gears a bit and share a personal story about a time when having a documented win strategy paid off for our firm. I guess I just spoiled the ending of this story for you. Our firm did win the project; however, I still encourage you…
One of the common questions I get from marketing professionals is how to find RFPs (or potential projects) before the RFP is advertised. In this article, I am going to share some ways to find projects before they advertise. Read to the end to get a research template freebie.
This article uncovers a hidden cost of low win rates that your firm may have not realized. You may still be able to meet your financial goals, but not winning leads to this one hidden cost to your firm.