I have been thinking a lot about the unique position marketing professionals have in the A/E/C industry. Not only in our day to day tasks but about the mindsets we have toward ourselves and our roles within our firms.
Is it possible to change others around us by changing the way we think of ourselves first?
As A/E/C firms are beginning to realize that they need to develop their brand and differentiate to win more work and recruit more talent, marketing is being elevated. I share my thoughts on the characteristics of a marketing centric A/E/C firm.
Add to your learning with podcasts. I have updated the original list of podcasts for A/E/C marketers from 2017, with a new list recommend from you, the readers of Marketers Take Flight. Discover both new and timeless podcasts for A/E/C marketers in this latest article.
I share four different types of marketing structures that I have either worked in or researched through my network. I attempt to point out the pros and cons of each to help you decide what may work best for your firm and its current situation.
Beyond the basic business development and pursuit update meetings, is your firm having regular higher-level strategic planning meetings? Meetings that focus not on the day-to-day or next big pursuit, but rather, on the growth of your firm. In this article, I share some questions to spur growth-focused discussions.
Proposals are a huge part of an A/E/C marketer’s job but can often lead to burnout. In this article, I share some ideas for initiatives where marketers can add value beyond proposals.
Just like almost every other statistic, win rates can be an elusive and manipulated number. There are many factors that can be counted into or left out when calculating the win rate, it is very hard to compare your firm’s number with another firm and often one office’s win rate…
While we may not get off for the summer like other professions. In most firms I have worked in, there has tended to be a lighter summer vibe after school lets out. In my previous firm, we even changed our hours to work half-days on Fridays. You are probably wondering…
Guest writer (and friend), Julie Huval, CPSM shares some tips on how to use website analytics like a differentiator with your boss.
Upon obtaining my CPSM certification, I felt that doors opened and opportunities for career advancement appeared. Here’s some tips to help get you certified.