Podcasts Every Marketer Should Listen on the Way to Work Do you have to drive to work? Do you take a bus or a train? If you have a commute—long or short, then you lucky to enroll commuter college. You may spend your time unwinding by listening to music or…
In part three of this series, I address the “elephant in the room” when it comes to redesigning your website — schedule and costs.
In this second part of my AEC Firm Website Update series, I get a little more technical. I dig into the differences between design and development, user experience, and more.
If you’re planning to update your A/E/C firm’s website, read this first. Going through this many times, I give you some advice and lessons learned.
I have must have sat in hundreds of Go/No-Go decision meetings and reviewed just as many Go/No-Go submission forms over my decade in this industry. While they bring good discussion and heated debates, there has been a theme to the pleas I get from Project Managers, Business Developers and Principals…
This is the second of a two-part DIY series. In the first part, we discussed market/office specific business development plan. In this article, we discuss the corporate marketing plan. Corporate Marketing Plan Even if you are a single marketing department of one, it is imperative that you develop a corporate…
The 21 most recommended books for your professional development as an A/E/C marketing or business development professional.
If you’ve been a marketing coordinator for more than 2-3 years, you may begin to wonder what’s next for your career. Is there a career path beyond proposals?
Why, how, when you should be asking questions When I first started out, I was completely overwhelmed with the information I needed to learn in a such as short period of time–everything from reading RFPs to understanding roadway design and drainage design to finding the appropriate resumes and relevant projects.…
Your firm has been shortlisted. Congratulations! Now the real work begins to prepare the presentation. Not only are you responsible for capturing your sales message and complex technical information into graphically appealing slides or other visual displays, but you are also responsible for organizing all of the rehearsals and corralling…