Finding AEC marketing coordinators are hard. Once you find that marketing unicorn, make sure to make a great onboarding experience to make them fall in love and stay with your firm. This podcast episode shares a process to do just that.
![Onboarding Process to Make New Marketing Coordinators Fall in Love [and Stay] with Your Firm](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/04/060-blog.png?resize=670%2C300&ssl=1 "Onboarding Process to Make New Marketing Coordinators Fall in Love [and Stay] with Your Firm")
Have We Mislabeled the AEC Marketing Coordinator Role?
This podcast episode explores the differences between sales and marketing roles. Why AEC firms call everyone a marketing coordinator and how that is hurting recruiting and retaining great talent in the industry.
How to Evaluate Your Business Processes
In this bonus episode, I’m a guest on the AEC Marketeer Podcast. We talk about how to evaluate your business processes. And, I break down differences I see between small, mid, and large AEC firms.
Marketers, Stop Apologizing
Why do we apologize so often? And, how it this hurting our authority in the workplace? I dive deep into both as well as other potentially problematic phrases to stop using.
Find Your Next Marketing Coordinator
The marketing coordinator is probably the toughest position to fill right now. Posting a job opening on your website probably isn’t enough. You are most likely going to find your next marketing coordinator by searching for them instead of them apply to your site. Listed below are some of the…
Measurable Performance Goals for A/E/C Marketers
Crafting SMART performance goals for A/E/C marketers isn’t always easy. In this article, I provide some examples that you can use to craft your own SMART goals.
Develop Your A/E/C Marketing Budget (With Templates)
Get started with developing your A/E/C marketing budget with this guide. In it, I cover what to consider in developing it and provide templates so you can begin today!
Avoid Proposal Burnout: Initiatives Where Marketers Can Add Value
Proposals are a huge part of an A/E/C marketer’s job but can often lead to burnout. In this article, I share some ideas for initiatives where marketers can add value beyond proposals.
Get Certified, Build Your Career
Upon obtaining my CPSM certification, I felt that doors opened and opportunities for career advancement appeared. Here’s some tips to help get you certified.
Commuter College
Podcasts Every Marketer Should Listen on the Way to Work Do you have to drive to work? Do you take a bus or a train? If you have a commute—long or short, then you lucky to enroll commuter college. You may spend your time unwinding by listening to music or…