This podcast episode explores the differences between sales and marketing roles. Why AEC firms call everyone a marketing coordinator and how that is hurting recruiting and retaining great talent in the industry.
Recruiting, Managing, and Growing a Remote Marketing Team
Managing an A/E/C marketing team on its own is difficult. And, if that team is remote, it’s even more challenging. In this podcast episode, Kari Nemiro shares how she recruits and manages her 20-person marketing team spread across the US.
How to Lead Change at your A/E/C Firm – Part 2
We are back with part two of my interview with Rana Blair. Rana has some great advice about how to act and help make changes in your AEC firm. In today’s episode, we talk about how change needs to come from within and be supported by management.
Ideas to Improve Workplace Culture + Giveaway!
The new year often brings new health and fitness goals. What about our wellness at work? Do we need to set aside goals to improve our workplace wellness? Hilary Pritchett shares what exactly this means and some ideas to improve our workplace. Also, there’s a fun contest!
How to Lead Change at Your A/E/C Firm – Part 1
Change is hard. And, it feels even harder to make change happen at A/E/C firms. My colleague, Rana Blair, helps firms with navigating big changes every day. In this first part, she tells us why it’s so hard and how to lead our teams through the different stages of change.
Performance Goal Examples for AEC Marketing Departments
Discover actionable performance goal examples for your AEC marketing department in this podcast episode. Elevate your strategy with SMART goals and drive measurable success. Tune in now!
Leading a Virtual Marketing Department
You may be new to leading and managing a virtual marketing department. This article shares ideas and resources to help you lead your marketing team to keep the engagement and morale of your team high while still adding value to your A/E/C firm.
4 Types of A/E/C Marketing Structures
I share four different types of marketing structures that I have either worked in or researched through my network. I attempt to point out the pros and cons of each to help you decide what may work best for your firm and its current situation.
Find Your Next Marketing Coordinator
The marketing coordinator is probably the toughest position to fill right now. Posting a job opening on your website probably isn’t enough. You are most likely going to find your next marketing coordinator by searching for them instead of them apply to your site. Listed below are some of the…
Measurable Performance Goals for A/E/C Marketers
Crafting SMART performance goals for A/E/C marketers isn’t always easy. In this article, I provide some examples that you can use to craft your own SMART goals.