Upon obtaining my CPSM certification, I felt that doors opened and opportunities for career advancement appeared. Here’s some tips to help get you certified.
Commuter College
Podcasts Every Marketer Should Listen on the Way to Work Do you have to drive to work? Do you take a bus or a train? If you have a commute—long or short, then you lucky to enroll commuter college. You may spend your time unwinding by listening to music or…
Complete Guide to Successfully Onboard Your New Marketing Coordinator
If you’re lucky to find and hire a great marketing professionals, you’ll want to make sure you set a great first impression. I put together this guide to help you do just that.
Where have all of the AEC Marketing Coordinators gone?
Have you notices that there a lot of firms looking for AEC marketing coordinators? Why is this position so hard to find? Read my thoughts and let me know if you agree.
12 “Great” Reasons to Give a GO Decision for an RFP
I have must have sat in hundreds of Go/No-Go decision meetings and reviewed just as many Go/No-Go submission forms over my decade in this industry. While they bring good discussion and heated debates, there has been a theme to the pleas I get from Project Managers, Business Developers and Principals…
Rule the Rehearsal Roost
Your firm has been shortlisted. Congratulations! Now the real work begins to prepare the presentation. Not only are you responsible for capturing your sales message and complex technical information into graphically appealing slides or other visual displays, but you are also responsible for organizing all of the rehearsals and corralling…
Kick your Creative Mind Block
Discover my ninja-like moves to kick my creative block and share some of yours.
Do the colors really matter?
Five reasons why you should pay attention to your collateral.
How a no-go decision can actually increase your sales
You have just received a proposal for a client you may or may not have worked for previously. You know you can do the services requested and the submittal is “little” effort to put together. In fact, you have a go-by from a previous submittal that you can just update…