Unlock the power of AEC marketing metrics with these 6 tips. Dive deep into actionable advice tailored for the AEC industry to measure, visualize, and elevate your marketing impact.
![[ModMarketing] How to Measure AEC Marketing Campaign Results](https://i0.wp.com/www.marketerstakeflight.com/wp-content/uploads/2022/12/092-analyze-marketing-peformance-blog.png?resize=670%2C300&ssl=1 "[ModMarketing] How to Measure AEC Marketing Campaign Results")
[ModMarketing] How to Measure AEC Marketing Campaign Results
If the results from your marketing campaign efforts are not tracked, how will you know if it’s working or not? It seems simplistic to write, but this is often challenging for many AEC firms. And if you don’t track, analyze, and report on results, it’s more difficult to get buy-in for additional marketing resources. In this episode I am going to share the steps to begin collecting the results of your marketing campaign and analyzing those results.
Sales & Marketing Metrics that Drive Accountability
Why are some decisions so hard to make at our AEC firms? And why is it so hard to keep people accountable for making and keeping those decisions? Can the use of metrics or different analytics drive accountability? Kathy Nanowski, CPSM is the vice president and director of marketing and business development at Fuss & O’Neill, she is here to share with us the metrics she uses for reporting on capture plans and how you can get started at your firm as well.
Marketing Ideas that Generate Demand and New Sales Leads
Wouldn’t it be cool if marketing could help generate revenue for your A/E/C firm? What if you could generate new client or project leads that you could pass to your business development teams? Julie Huval, CPSM shares some ideas to do just that.
Calculating Proposal Costs
As a marketing leader in your firm, you may want to know how much it is costing your firm to submit proposals and how effective that spending is. Here are some questions to help you decide what factors to consider when calculating your proposal cost effectiveness.
Establishing Your Baselines: Marketing
You may be at the beginning or in the middle of developing your plans for the next year. You might also be having discussions about sales and performance goals for your firm and staff. But, before you can start your goal setting, you should have a good understanding of where…