While we may not get off for the summer like other professions. In most firms I have worked in, there has tended to be a lighter summer vibe after school lets out. In my previous firm, we even changed our hours to work half-days on Fridays. You are probably wondering…
Guest writer (and friend), Julie Huval, CPSM shares some tips on how to use website analytics like a differentiator with your boss.
As we wind down 2016, I wanted to rewind and share with you the best of the Marketers Take Flight blog articles. Some of these garnered over 50 comments on LinkedIn. We covered a myriad of AEC marketing topics from Go/No Gos to hiring and marketing budgets. I enjoyed reviewing…
If you’re lucky to find and hire a great marketing professionals, you’ll want to make sure you set a great first impression. I put together this guide to help you do just that.
If you’ve spent more than a week in A/E/C marketing, chances are you’ve been involved in a “highly interactive meeting.” You know the type. Eight people around a conference table. A loose agenda. Everyone has an opinion and expresses it loudly. Sidebar conversations taking place. Folks on their smartphones. It’s…
Usually this time of year we are busy with holiday activities (shopping, trimming trees, entertaining, etc.). While stress levels can often rise due to extra demands on our time, you should stop to reflect on your successes, failures, and lessons learned. It is helpful to do this before thinking about…
Focus on ideas to move you towards your goals and away from your pain points. Do you ever go to a conference or even a program and come back with your head spinning with tons of great ideas to implement? Then you get back to the office the following day…