Deciding whether an AEC firm should pursue a project or not can turn into heated debates. In this episode, I share why I think it’s so hard for AEC Firms to make these decisions, what the REAL purpose of a go/no go decision should be and walk you through a better approach to go/no go evaluations.
I wouldn’t be a good podcast host if I didn’t end the year with a “Best of” or a “Most popular episode” replay! So here it goes. The most popular podcast episode of 2021 was…Client Research: Proposal Pet Peeves and Common Winning Elements.
Have you ever felt like your internal proposal process was taking too long? In this episode, Kate Robinette, CPSM tells us how to better prepare and execute your next proposal. She gives us the steps to help your team juggle multiple proposals, stay on task with proposals, and maybe even help you streamline your process.
Have you ever wanted to refine your proposal process? How do you ruthlessly eliminate waste from your proposals? In this episode, I talk to Kathryn Bennett, CPSM about applying lean principles to your proposal process.
Have you ever wondered why a client may choose another firm over yours? Interested in making the client’s experience a better one? Sreoshy Banerjea brings her first-hand experience and client research to share clients’ biggest pet peeves, as well as what makes a winning proposal.
Julie Shaffer, CPSM is here with us again to discuss more features of InDesign as well as Scripts, Extensions, and Plugins. Let us help you work more efficiently and make your proposal production easier and faster.
In this episode, we cover the best practices to improve your proposal quality. I talk with proposal expert, Julie Trowbridge, to show us how to incorporate quality throughout the entire proposal production process.
It’s HERE! THE newest place to get training, tools, and resources specific to A/E/C marketing. It’s called MARKET-ers’ Place and it’s officially open for business. Access MARKET-ers’ Place Here: https://www.marketerstakeflight.com/shop/ Why I Created MARKET-ers’ Place When I first started out as a marketing coordinator at an engineering firm, I had…
From finding potential new projects to getting a timely go/no go decision and producing winning proposals, this is a round-up of my best proposal management articles.
When you are putting together proposals, how much attention should you give your competitors? Does competition matter? Yes, but maybe not in the way you think it does. I share how you can do competitive analysis in the pre-proposal and proposal phase and provide a template to get you started.