This episode is part two of my discussion with 3 marketing leaders where they share hot o structure your AEC marketing department.
How to Structure Your AEC Marketing Department: Insights from Industry Leaders, Part 1
Learn how to structure your AEC marketing department for success with insights from industry leaders. Get tips on organizing teams and more!
Most Popular Episode of 2022
The most popular podcast episode of 2022? No surprise here: Have we mislabeled the marketing coordinator role? This episode explored the differences between sales and marketing roles. And, how calling everyone a marketing coordinator is hurting recruiting and retaining great talent.
Stop Looking for Marketing Coordinators, Do This Instead
Are you looking for that elusive marketing coordinator unicorn for your AEC firm and having a hard time finding the perfect person? It may be time to rethink how you’re approaching how you’re filling those positions. Today’s guest shares some new approaches to try.
Recruiting, Managing, and Growing a Remote Marketing Team
Managing an A/E/C marketing team on its own is difficult. And, if that team is remote, it’s even more challenging. In this podcast episode, Kari Nemiro shares how she recruits and manages her 20-person marketing team spread across the US.
Crazy Interview Techniques
If you’re part of the interview process for your A/E/C firm, you’re probably familiar with standard or mundane interview questions. Here’s some “unique” interview techniques to consider.
2016 Rewind
As we wind down 2016, I wanted to rewind and share with you the best of the Marketers Take Flight blog articles. Some of these garnered over 50 comments on LinkedIn. We covered a myriad of AEC marketing topics from Go/No Gos to hiring and marketing budgets. I enjoyed reviewing…
Where have all of the AEC Marketing Coordinators gone?
Have you notices that there a lot of firms looking for AEC marketing coordinators? Why is this position so hard to find? Read my thoughts and let me know if you agree.