Discover the future of AEC marketing with artificial intelligence (AI) in this podcast episode with Kristin Kautz, CPSM, from JAM Idea Agency. Gain insights into leveraging AI for smarter and faster AEC marketing, exploring AI applications from writing to image manipulation. Prepare for the challenges of AI adoption in the AEC industry and gain strategies to embrace this transformative technology.
Looking to hire a freelance writer for your AEC marketing team? In this episode, Ashley Cisneros Mejia, founder of Talk Freelance to Me, explains the ins and outs of finding and working with a freelancer. From email campaigns to market research, learn how outsourcing your writing projects can help alleviate stress during busy seasons. Tune in for valuable tips and advice on evaluating freelancers and making the most of your team’s time.
Feeling overwhelmed with all of the marketing software available? Look no further! In this episode, I break down the essential marketing tech stack elements you need to streamline your efforts and boost your ROI.
From finding potential new projects to getting a timely go/no go decision and producing winning proposals, this is a round-up of my best proposal management articles.
Podcasts Every Marketer Should Listen on the Way to Work Do you have to drive to work? Do you take a bus or a train? If you have a commute—long or short, then you lucky to enroll commuter college. You may spend your time unwinding by listening to music or…
The economy has recovered. For those of us in the AEC marketing field, that means more proposals, presentations, events, etc. However, the hiring budgets may have not caught up just yet. You haven’t been able to put the case together enough to hire another full time person. Or maybe, you don’t…
‘Tis the season for holiday shopping and gift giving. Don’t forget the important AEC marketing professionals in your life (which could also be yourself)! I have put together an AEC marketer gift guide to make your shopping even easier. I have received and/or given each of these gifts and can…
This is the second of a two-part DIY series. In the first part, we discussed market/office specific business development plan. In this article, we discuss the corporate marketing plan. Corporate Marketing Plan Even if you are a single marketing department of one, it is imperative that you develop a corporate…
Crafting a business development plan for an A/E/C firm doesn’t have to be difficult. This article covers the basic outline and even provides you a template so you can begin today.