In this podcast episode, I share how your BD Plan fits into your strategic and marketing plans. I also detail the key elements that make a great BD Plan.
How to Conduct Market Research for Your A/E/C Firm
I sat down to talk to market research expert, Sarah Kinard, about how our firms can plan for the future using primary research methods.
Hidden Pursuit Plans
This is the second half of my conversation with Frank Lippert, FSMPS, CPSM of GO Strategies. In this part, we talk about turning around your go/no go form and use it to guide your repositioning and capture planning.
Positioning Your Firm Before the RFP
I sit down with Josh Miles on the Professional Services Marketing Podcast to talk about strategies to position your firm ahead of the RFP.
ICYMI: Top 10 Proposal Management Articles
From finding potential new projects to getting a timely go/no go decision and producing winning proposals, this is a round-up of my best proposal management articles.
Does the Competition Matter?
When you are putting together proposals, how much attention should you give your competitors? Does competition matter? Yes, but maybe not in the way you think it does. I share how you can do competitive analysis in the pre-proposal and proposal phase and provide a template to get you started.
How to Develop a Go/No Go Evaluation Process
I think that go/no go evaluations have a purpose, I just don’t want you to get hung on the process or a form. This article walks through why you need a go/no go evaluation, steps to develop a process and sample evaluation questions.
Using Strategy to Direct Marketing Efforts
Learn how to use strategy first to determine how to develop your marketing efforts. I will dig in deeper to explain what marketing strategy is and walk through an example specific to professional services firms.