Guest writer (and friend), Julie Huval, CPSM shares some tips on how to use website analytics like a differentiator with your boss.

Guest writer (and friend), Julie Huval, CPSM shares some tips on how to use website analytics like a differentiator with your boss.
In part three of this series, I address the “elephant in the room” when it comes to redesigning your website — schedule and costs.
In this second part of my AEC Firm Website Update series, I get a little more technical. I dig into the differences between design and development, user experience, and more.
If you’re planning to update your A/E/C firm’s website, read this first. Going through this many times, I give you some advice and lessons learned.
Terms and lingo to navigate the social media sphere Whether you are new to social media or consider yourself an old pro, you may hear terms or jargon that is foreign to you. Below is a list I have compiled based on the questions I am asked the most. Please…