Through my experience training dozens of AEC marketing coordinators, I realized that they are a few key areas to really master to grow your career, even if you don’t want to stay in proposals. This episode introduces those five key skills.
Student Spotlight: How this New A/E/C Marketer Increased her Firm’s Win Rate in Less Than a Year with Lindsey Robertson, APR
One of my Proposal Pro Students shares how she gained more confidence, really stepped into her feelings of being a proposal expert and increased her firm’s win rates – in less than a year.
Introducing MARKET-ers’ Place
It’s HERE! THE newest place to get training, tools, and resources specific to A/E/C marketing. It’s called MARKET-ers’ Place and it’s officially open for business. Access MARKET-ers’ Place Here: https://www.marketerstakeflight.com/shop/ Why I Created MARKET-ers’ Place When I first started out as a marketing coordinator at an engineering firm, I had…
The Power of Self Education
It’s critically important for your career growth to continue to improve your skills and expertise. This can’t be solely by doing the work, managing more or larger proposals. It comes through self-education. Learn more about the power of self-education in this new article.
Intro to Proposal Coordination
An introduction to proposal coordination, specific to the architecture, engineering, and construction industry. I cover the five areas involved in proposal coordination: win strategy, proposal management plan, scheduling, content development and getting information from technical staff.
Measurable Performance Goals for A/E/C Marketers
Crafting SMART performance goals for A/E/C marketers isn’t always easy. In this article, I provide some examples that you can use to craft your own SMART goals.
Develop Your A/E/C Marketing Budget (With Templates)
Get started with developing your A/E/C marketing budget with this guide. In it, I cover what to consider in developing it and provide templates so you can begin today!
AEC Marketing Budgeting 101
No matter if you love or hate it, AEC marketing budgeting is necessary to be a successful marketing professional. In this article, I provide an introduction to marketing budgeting that you can apply to your firm.
DIY Plans Part Two: Corporate Marketing Plan
This is the second of a two-part DIY series. In the first part, we discussed market/office specific business development plan. In this article, we discuss the corporate marketing plan. Corporate Marketing Plan Even if you are a single marketing department of one, it is imperative that you develop a corporate…
DIY Plans Part One: Business Development Plans
Crafting a business development plan for an A/E/C firm doesn’t have to be difficult. This article covers the basic outline and even provides you a template so you can begin today.